By Joanne Morreale
This booklet is a postmodern research of Ronald Reagan’s 1984 movie, a brand new starting, which marked the coming-of-age of the televisual political crusade movie. The movie was once a landmark within the artwork of political filmmaking. Its thesis proclaimed a resurgence of yank satisfaction, patriotism, and prosperity lower than the management of Ronald Reagan. a brand new starting used to be exceptional for a couple of purposes: it changed the normal nominating speech for the candidate on the Republican nationwide conference; its shape used to be a hybrid documentary and commercial; it illustrated using televisual rebirth rhetoric to achieve public aid for a political ideology; and, most significantly, the masterful undertaking documented a shift from verbal to visible rhetoric in American presidential campaigning. the writer examines the movie as a cultural textual content and as an efficient political device. Framing, ideology, fantasy, and visible cliche are analytic instruments used to deconstruct the movie; the tactic combines rhetorical concept with communique conception and semiotically-based theories of movie and tv. Morreale offers perception into the more and more well-known use of tv to create a political truth.
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Additional resources for A New Beginning: A Textual Frame Analysis on the Political Campaign Film
5 Though Eisenhower's, and to some extent Stevenson's, media strategies prefigured the political campaign film, John F. 6 The film combined documentary techniques with still photographs to produce a chronological record of Kennedy's personal history, featuring his school career, service to his country, dedication to family values, and qualifications for public office. He was shown to be a leader (although later candidates were sometimes presented as men of the people, depending on situational exigencies and strategies).
Similar images from both films were juxtaposed upon a split-screen video, thus emphasizing their differences. For example, while both films included images of the Statue of Liberty, the Mondale footage showed the statue before its massive reconstruction project had begun. The footage was old and outdated; the images presented a static figure to the viewer. In A New Beginning, however, a dynamic camera zoomed in on the statue, which was being repaired. " Even this simple cliché conveyed the message of the film.
S. : 1854- )--Public relations, Advertising, Political--United States, Television in politics--United States, Presidents--United States--Election--1984, Reagan, Ronald. Page i A New Beginning Page ii SUNY Series in Speech Communication Dudley D. Cahn, Editor Page iii A New Beginning A Textual Frame Analysis of the Political Campaign Film Joanne Morreale State University of New York Press Page iv Published by State University of New York Press, Albany ©1991 State University of New York All rights reserved Printed in the United States of America No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews.